The Wedding Coach - San Francisco Wedding Planning - by Sanford Marshall



Our Wedding Planners

The Wedding Coach, Sanford Marshall and his team of associates are here to make sure that you have the day you’ve been dreaming about. Our team is comprised of individuals who have a vast amount of experience with handling weddings and events of every scope and scale.
We take personal pride in understanding every client’s needs, vision and most importantly, their personal preferences. Every detail is managed with you in mind. When it comes to your big day, look at us as an extension of you. This approach allows you to relax and enjoy every special moment of this amazing day because you know that you are in good hands with The Wedding Coach team. May All Your Dreams Come True!

Sanford Marshall - President

The Wedding Coach, Sanford Marshall has been planning weddings and events in the luxury category for more than 15 years. His talents have been displayed in exclusive weddings at the Santa Lucia Preserve, San Francisco’s City Hall and select properties in Napa Valley and Sonoma County. He has also had the privilege of planning Francis Ford Coppola’s annual fundraising dinner for North Beach Citizens, Signature Celebrations at the de Young Museum, San Francisco Design Center, The Ritz Carlton and the Bently Reserve to name a few.

Through these events, Sanford has built a stellar reputation for creating events that are extremely well executed, feature amazing design elements, and are truly fun and entertaining for all attendees.

Sanford also has strong connections throughout Northern and Southern California and is on the preferred vendor list of many esteemed venues. Allow Sanford to bring his community of contacts and contagious energy to your Special day.


Sarah Moody - Associate Planner

A Bay Area local, Sarah Moody comes from a rich background of customer service and hospitality. Sarah has always been driven to put others before herself and bring happiness into the lives of those around her. This passion and disposition makes her perfect for providing amazing service to clients planning weddings or lifestyle events. She has brought her talents to a host of properties in the Bay Area, Saratoga Springs, Nestledown, Hakone Estate Gardens, The Mountain Winery, Holman Ranch, and more.

Driven by the challenge of creating a masterpiece of an event that truly embodies the unique personalities of her clients, Sarah is competent in accurately understanding the client’s requests through attentive and active listening. She finds no greater pleasure in turning dreams into reality and provides the utmost level of customer service every exciting step of the way. Her enjoyment and familiarity of working with clients, participating vendors, and guests in concordance with her communication skills, personal motivation to excel, and serving heart makes Sarah an exceptional Associate Planner.


Sierra Gardner- Associate Planner

Sierra brings an amazing amount of care and passion to her work. This dedication and commitment is why clients love to work with her. She got her start in the industry coordinating elegant corporate events in Santa Barbara. These events allowed her to work with some of the most elite hotels and resorts in the area, including the Four Seasons Biltmore, San Ysidro Ranch, El Encanto and The Valley Club of Montecito. Soon after, she added wedding planning to her list of offerings, allowing her to assist a new client base, develop new professional relationships and add many more vendors to her list of service providers. She brings these contacts to you as she helps craft your Dream Team of vendors for your Special Day.

Sierra is a perfectionist by nature and thrives on being organized and efficient. Sierra loves to take inspiration from the couples she works with to create something beautiful and unique. Working with Sierra means you will have a full service planner who can help you with everything from arranging the perfect venue, to finding a fabulous photographer, a great caterer, the right florist, music to set the mood and an invisible behind the scenes crew to insure your day is perfect in every way.

The Wedding Coach | 900 Park Ave | Alameda, CA | 94501

415.310.0033 | 510.522.9333